This project focused on developing comprehensive brand guidelines for the Paramount Theatre in Anderson, Indiana, capturing its architectural character and rich heritage through a cohesive visual identity. The guide defines the brand’s voice, color palette, typography, photography, and application standards. Inspired by the theatre’s architecture, the color palette reflects its distinctive character, while the pairing of classic serif and modern sans-serif typefaces balances heritage with clarity. The result is a flexible, timeless brand system designed to ensure consistency across marketing materials while preserving the theatre’s unique identity.
The Da Vinci magazine advertisement was developed as part of a comprehensive brand identity system for a high-end kitchen company, designed to communicate sophistication, craftsmanship, and timeless elegance. The advertisement extends the brand’s visual language into print, creating a cohesive experience that reflects the company’s premium positioning and attention to detail. Through carefully considered typography, imagery, layout, and visual hierarchy, the design highlights the beauty and quality of the company’s kitchen offerings while capturing the essence of luxury living.
The goal of this project was to design a compelling book cover and jacket for a mystery novel, offering an opportunity to explore creative concepts and push the boundaries of visual storytelling. Red was incorporated into the binding and the lower frames of the front and back covers to evoke danger, tension, and suspense, reflecting the novel’s murder mystery theme. To capture the reader’s attention and spark curiosity, the front cover features the shadow of a hand reaching out from the darkness, leaving the viewer to wonder whether it is seeking help or reaching toward the truth.
The brand guide presents Covert Alert to the world.
Using the style guide ensures that the brand looks and feels the same, even when you have
different people working on customer service, marketing, design and sales.
Creating a paper promo for a paper company. The promo should include
multiple uses of different types of paper in a creative manner as well as identify its
characteristics that would raise the market interest.
This calendar design was inspired by word search puzzles, transforming a traditional calendar into an interactive and engaging experience. Each monthly page features a word search puzzle, with the solution revealing the date of the month’s most significant event spelled out in letters. Newsprint paper was chosen for the monthly pages to reinforce the familiar feel of word search games, while textured linen paper was selected for the cover to add a distinctive tactile quality. The cover and interior pages were bound together with red Scotch tape, creating a simple yet bold finishing detail that ties the design together.
The goal of this project was to design a professional and informative white paper for Illuminate Health, creating a clear and engaging resource to educate readers about the company’s methodology, approach, and core principles. The design focused on presenting complex information in an accessible and organized format, allowing readers to navigate the content easily while gaining a deeper understanding of Illuminate Health’s process and expertise. Through a thoughtful combination of typography, layout, visual hierarchy, and supporting graphic elements, the document balances readability with a polished, professional aesthetic.
