180 Degrees Chocolate is a concept for an entirely new chocolate line developed from the ground up, with a mission to challenge traditional perceptions of chocolate and its impact on health. The main design challenge was to communicate this message through a distinctive visual identity that encourages consumers to rethink their expectations. Made with less sugar and infused with flavorful spices, the product offers a unique alternative to conventional chocolate, appealing to a variety of tastes and preferences. The collection features five distinctive flavors: oregano, turmeric, thyme, red pepper, and ginger. Each package design incorporates colors inspired by its featured spice, creating a cohesive product line while giving each flavor its own visual identity. The overall concept brings together product innovation, thoughtful packaging, and bold visual storytelling to reinforce the idea of turning chocolate perceptions 180 degrees.
Thanks Dahlia! is a branding and packaging design project for a line of natural, homemade bath and body products. The main objective was to create a visual identity that balances the earthy, organic qualities of natural cosmetics with a soft, feminine aesthetic that appeals to the brand’s primary audience. The logo and packaging were designed to communicate the authenticity and natural origins of the products while conveying a sense of elegance, warmth, and approachability. Through thoughtful typography, color selection, and cohesive design elements, the final identity brings together nature-inspired simplicity and feminine charm, creating a distinctive brand experience that reflects the essence of handmade beauty and self-care.
